Luxury
Can Mercedes and Porsche ever catch up with Tesla’s Model S? How Elon Musk’s innovative electric car is shaking up the luxury motor market
Luxury and innovation go hand in hand. This may sound surprising at first, but luxury is first and foremost the ability to create extreme value from the perspective of customers. The price is a reflection of the value. No extreme value creation, no ability to price, no ability to sell….
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