China Spiritual Investments White Paper 2014

The 60-page report sets out the number of Chinese high net worth individuals (HNWIs), together with an analysis of their spiritual investment preferences and trends, based on the results of a survey of 1019 dollar millionaires from around the country.


Mastering digital marketing by David Edelman, McKinsey

The era of the traditional marketing campaign is ending. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to better engage consumers.