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Luxury

10 Live-Streaming Apps Luxury Brands Need to Know in 2017

February 10, 2017

By News Team

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From Papi Jiang’s Swiss watch collaboration, to Tmall’s virtual U.S. shopping trip, live-streamed luxury brand campaigns are part of a growing trend as China’s live-streaming audience expands. The latest report by Chinese consulting company iiMedia Research estimated that the number of live-streaming platform users had exceeded 312 million by the…

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