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RBC to ratchet up efforts to turn Ventures users into banking clients

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The Royal Bank of Canada has connected with 3.2 million Canadians via its digital app-building efforts, and the lender will soon begin trying to more aggressively convert those users into regular banking clients, the company’s chief executive said Wednesday. RBC announced the launch of its RBC Ventures Inc. subsidiary in…

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Click here to read the full story: Ottawa Citizen

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