Luxury
Why Luxury Brands Overlook These Non-HNWI Spenders
Key Takeaways: Ultra-High Net Worth Individuals (UHNWI) and High Earners Not Rich Yet (HENRY) are often overlooked by luxury brands. In 2019, cumulative net worth in Asia grew by 10 percent to $10.4 trillion, proportionate to 29 percent of global UHNW wealth. HENRYs are widely seen as the luxury consumers…
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