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Why it’s time to see KYC through a behavioural-finance lens

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With the new regime of client-focused reforms (CFRs) taking full effect in 2022, advisors in both IIROC and MFDA channels are having to meet their know-your-product and know-your-client obligations. That means, in part, taking a fresh look at investor risk tolerance – which could require using a new lens. “Beginning…

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