FinTech
When AI meets desire: Innovating human-centered luxury experiences in the agentic age
With luxury consumers rapidly embracing AI, the strategic question for merchants is no longer whether agents will mediate the journey, but who controls how brands are perceived. For decades, strategy for luxury brands has been oriented around destinations. The retail store was the primary front door; websites, social platforms,…
Continue Reading
Subscribe to unlock the full article and access premium financial content.
Click here to read the full story: McKinsey & Company