FinTech
Santander deploys deepfakes to raise awareness of AI scam risks, with half of Brits unaware or confused by the emerging threat
New data reveals over half of Brits (53%) have either not heard of the term deepfake, or misunderstood what it meant, with just 17% of people confident they could easily identify a deepfake video. Over half (54%) of Brits worry about deepfakes being used for fraud, with 51% fearful that…
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