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Rich Families Cut Back on Buyout Firms for Direct Deals

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Daniel Lubin, whose family wealth comes from a maker of diaper-rash cream built by his grandfather and later acquired by Pfizer Inc. (PFE), is taking more control of his fortune. Lubin, 52, chairman of Upsher Asset Management, a so-called single-family office that oversees the assets of his family and three…

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