Luxury
Forget Ferraris and Chanel—wealthy Gen Zers are splashing out on kombucha and spin classes instead
Wealthy Gen Z and millennial shoppers aren’t reaching for Hermès Birkins—they’re booking flights and taking boutique workout classes instead. For the next generation of affluent shoppers, a new report says “luxury is no longer just about what you own.” Young people are no longer striving to enjoy their wealth with…
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