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Publicis sticks with BAML and Rothschild after failed $35bn merger

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Publicis on Monday announced a $3.7 billion all-cash deal for Boston, Massachusetts-based digital advertising specialist Sapient. The price represents a 44% premium to Sapient’s closing stock price on October 31, and the deal is expected to complete in the first quarter of 2015, according to a statement from the French…

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