Research
World’s top 100 brands are now worth $3.3 trillion to businesses
Apple has overtaken Google to reclaim the title of 'world's most valuable brand' in the 2015 BrandZ™ Top 100 Most Valuable Global Brands, released today by WPP and Millward Brown. Apple has increased its brand value to $247 billion, a rise of 67% year on year. Google (no.2) also grew, achieving a 9% value…
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