Research
The market for luxury is dividing rapidly between affluent high-spending boomers and millennials
The market for luxury is dividing rapidly between affluent high-spending boomers and millennials. Boomers and their Gen X cousins are retreating from brand loyalty as informed advocacy becomes a feature of their shopping behavior. In its inaugural Affluent Perspective Global Study, YouGov is forecasting a .9% reduction in spending in…
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