From catwalk to checkout: how Burberry is trying to reinvent retail
As Burberry models wafted down the catwalk at London fashion week in outfits inspired by Virginia’s Woolf’s Orlando, it wasn’t the ornate drummer-boy jackets and ruff-collared shirts that stole the show. The hottest runway trend was instant shopping, as the British brand turned its catwalk into a living and breathing…
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