Generational Wealth: Nature or Nuture? by Annie Catchpole, Associate at Scorpio Partnership
Baddie Winkle (real name Helen Ruth Elam Van Winkle) is the latest model to star in the adverts of online fashion brand Missguided. At 88 years-old, this great-grandmother does not fit the regular profile of the clothing line’s typically teenage customer base. Yet, Baddie’s style and sense of humour have attracted…
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