Wealth and Asset Management
UBS marketing boss on why its tie-up with Vanity Fair and Vice is a blueprint for successful content marketing
UBS may seem an unlikely bedfellow among Vice and Vanity Fair, but the wealth management firm has radically overhauled the way it’s thinking about content creation. Its marketing boss explained how it has honed the unique tri-partnership that will act as a blueprint for its future marketing. Dubbed ‘Unlimited’, it…
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