Comment & Analysis
Shanghai Tang’s sale shows that chinoiserie is no match for French chic for China’s millennials
Chinoiserie is still no match for French chic, especially among China’s well heeled urban middle class and newly minted millionaires and billionaires, whose first reference points of luxury — from bespoke tailoring, branded accessories, jewellery to motoring — tend to still be European in most cases. Shanghai Tang, founded in…
Continue Reading
Subscribe to unlock the full article and access premium financial content.
Click here to read the full story: South China Morning Post