Majority of Investors Think All Advisors Make the Same Promises – RESEARCH

Even top advisors struggle with developing a unique value proposition, according to the study, "Advisor Value Propositions: How Advisors Showcase Their Value—and What Investors Secretly Think," released by BNY Mellon's Pershing (Pershing).  Sixty-three percent of investors surveyed as part of the study indicate that all financial advisors make the same…