Luxury
MSC plans ultra-luxury brand as it vies for super rich
MSC Cruises, the global cruise line operator, has announced plans to launch a dedicated brand to attract wealthy clientele onboard four new ultra-luxury cruise liners. On the face of it, the announcement seems odd as MSC already has a premium brand, The Yacht Club. But a closer look at the…
Continue Reading
Subscribe to unlock the full article and access premium financial content.
Click here to read the full story: Ship Technology