Wealth and Asset Management
Abrdn reconsidering ‘AdviserOS’ platform rebrand
Abrdn is reconsidering its plans to rebrand its platforms ‘AdviserOS’, Citywire New Model Adviser has learned. In May 2023, it announced it would be closing down its Elevate and Fundzone platforms while its advisers would be moved to its Wrap platform. As part of this switch, Abrdn Wrap was set…
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