Luxury
Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers who might otherwise opt for a Porsche. For that, it needs to expand its range of custom personalization options. U.K. carmaker Jaguar Land Rover is betting big it can lure…
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