Wealth and Asset Management
Aberdeen Group scraps Abrdn rebrand to ‘remove distractions’
One of Britain’s biggest and oldest finance firms has renamed itself Aberdeen Group after a short-lived – and widely mocked – rebrand to Abrdn. The 200-year-old fund management giant was previously known as Standard Life Aberdeen before adopting its new moniker, Abrdn, in 2021. The name change had been recommended…
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Click here to read the full story: Independent