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Comment & Analysis

Advertising industry leaders debate the value of awards

February 17, 2014

By News Team

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The IAA has launched its 2014 networking sessions with a hotly contested first debate on the 'value of awards'. The panel of debaters comprised of regional industry leaders, including: Carla Hassan, CMO at PepsiCo MEA; Hubert Boulos, CEO Middle East, DDB; and, Mounir Harfouche, CEO, Lowe Middle East & North…

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