Aston Martin Seeks Women Drivers, Luxury Tag
Aston Martin Lagonda Ltd., the maker of cars known widely for their role in James Bond spy films, wants to reposition itself as a luxury lifestyle brand with greater appeal to women. Andrew Palmer, a former Nissan Motor Co. executive who became chief executive of the British company in October,…
Continue Reading
Subscribe to unlock the full article and access premium financial content.
Click here to read the full story: The Wall Street Journal

