Extremely Expensive
Cartier’s $600,000 Watch Shows Risks of Extending Luxury Brands
For over a century, Cartier has sold elegant, if simple, timepieces such as the Tank, which starts around $2,500 affordable by Swiss watch standards, and never confused with the level of technical finesse from brands like Patek Philippe. Then a decade ago, Cartier sought to prove its own prowess, investing…
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