Luxury
Crème de la crème: Managing luxury brands
In 2013, Millward Brown- a leading global research agency valued the Louis Vuitton brand (owned by Louis Vuitton Moet & Hennessey – LVMH) at USD22.7 billion, making it the most valuable luxury brand in the world, for the eighth year. Hermes was valued at USD19.1 billion, making it the second…
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