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Customized Luxury: Fendi Turns To Digital For Bespoke Handbag Launch

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Fendi is the latest luxury business to launch an online customization offer for its shoppers; teaming up with e-commerce platform Farfetch to provide made-to-order handbag designs. From today, the “Customize It” service allows consumers to mix and match their own Kan I F bag and Strap You combinations – adapting…

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