Digitalisation & Customer Experience in Swiss Private Banking (web / mobile app / digital marketing / social media) – 2026 edition

While the Digital Index 2026 reveals that the mobile experience is losing momentum, with websites increasingly confined to changing roles under pressure from SEA (49% of marketing investments) and the emergence of GEO, which is reshaping customer acquisition in favor of AI-generated solutions, three imperatives emerge: reinvesting in the mobile…