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First Look: Toyota’s Century Concept is the next chapter of Japanese luxury

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At the Japan Mobility Show 2025, we got up close with the craftsmanship of the Century Concept, which previews the direction of Toyota’s newly announced bespoke luxury brand.  It is expected to compete with ultra-luxury brands like Bentley and Rolls-Royce, positioned above Lexus. The Century Concept is a low-slung, two-door…

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