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Generational Wealth: Nature or Nuture? by Annie Catchpole, Associate at Scorpio Partnership

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Baddie Winkle (real name Helen Ruth Elam Van Winkle) is the latest model to star in the adverts of online fashion brand Missguided. At 88 years-old, this great-grandmother does not fit the regular profile of the clothing line’s typically teenage customer base. Yet, Baddie’s style and sense of humour have attracted…

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