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Guy de Picciotto: how I steered UBP through the financial crisis

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Holding court in his office in Rue du Rhône, Geneva’s main shopping street, Guy de Picciotto recalls the words of Edgar, his late father, who founded Union Bancaire Privée in 1969. “He felt that no one took him seriously compared with Lombard Odier and Pictet [his bank’s rivals], which have…

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