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Hermes creates Europe’s biggest family fortune after spurning LVMH

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ON A chilly October day in Paris in 2010, Bertrand Puech got an unexpected call on his cellphone from Bernard Arnault, the founder of luxury giant LVMH Moet Hennessy Louis Vuitton and one of the world’s richest men.  Arnault told Puech, the family patriarch at rival Hermes, that his company…

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