Hong Leong Islamic Bank rebrands as HLB Islamic, introduces ‘Hayat’ wealth stewardship proposition

Hong Leong Islamic Bank has introduced a refreshed consumer-facing brand identity under the name HLB Islamic, alongside a strengthened proposition centred on Shariah-guided wealth stewardship known as Hayat @ HLB Islamic. The move reflects the bank’s effort to reposition its financial services approach around a lifecycle-based model that integrates wealth…