Hotel group Accor takes battle to online rivals
Accor will spend 225 million euros (283.5 million) over five years to beef up its digital business, the hotel company said on Thursday, responding to competition from online booking rivals such as Expedia and Booking.com. Europe's largest hotel group's traditional competitors are the likes of InterContinental, Marriott and Starwood, but…
Continue Reading
Subscribe to unlock the full article and access premium financial content.
Click here to read the full story: Reuters

