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How Companies Get You to Pay More for the Same Product

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Companies go to great lengths to get consumers to spend more on goods. Fashion Drops After growing into multibillion-dollar businesses by expanding their range of products and the number of locations where they’re sold, European luxury brands including Louis Vuitton and Burberry Group Plc are racing to put scarcity back…

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Click here to read the full story: Bloomberg Businessweek

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