Luxury
How This Paris Agency Helps Luxury Brands Woo the 1 Percent
The luxury sector is grappling with its first slowdown in 15 years, but one segment is thriving: the VIC. An acronym for “very important customer,” the term designates a cohort that’s seemingly immune to economic gloom, as witnessed by the $50 million wedding of Jeff Bezos and Lauren Sanchez in…
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