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Luxury brands offer gift vouchers & expensive phones to lure the rich

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When Lamborghini launches its $7,000 luxury mobile phone here early next year, the company will justify the price tag by focusing on technology, aesthetics, personalised features and desirability of the product. But it won't be just that. Going to the next level of wooing the rich but value seeking Indian…

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Click here to read the full story: Economic Times

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