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Luxury faces a reckoning: What do Gucci, Burberry and LVMH need to do to survive?

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The post-pandemic luxury market was unstoppable. Record profits driven by China’s reopening and the revenge-on-lockdown ‘urge to splurge’ sent profits at all the major luxury brands to unbelievable highs.  Briefly, it looked as though the upswing was going to stick, with pundits – and papers – asking if it would…

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