Luxury
Meet the HENRYS: Positioning for the Mindset of the High-Earners-Not-Rich-Yet Mass Affluent Customers
How Trunk Club, Black Box Wines, Leo Schachter Diamonds, Costco, Alex & Ani and more hit the mark with the new mass-affluent customer Meet the HENRYs. These affluent consumers – their name means High Earners Not Rich Yet – are doing well, with an income between $100K and $250K. But…
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