Millennial consumers rule the luxury market – how are brands coping?

Twenty-five-year-old Alexandre Arnault took the helm of the 120-year-old Rimowa in January 2017. His announcement made headlines around the world. Why? Simply because Alexandre is the third descendant of Bernard Arnault, chairman of LVMH, the French fashion powerhouse. Passing the family’s sacred sceptre from father to son marked a significant…