Luxury
Ralph Lauren uses smartphones to boost fashion launch at Harrods
Using their mobile phones, shoppers can use their phones to scan QR codes and get content sent to their phones. The images are on the front of the Harrods store. The content can also be triggered by NFC technology embedded in smartphones. By scanning the images shoppers can receive an…
Continue Reading
Subscribe to unlock the full article and access premium financial content.
Click here to read the full story: Retail Week