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Tag Heuer underscores brand mantra in rugby tournament alliance

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LVMH-owned Swiss watchmaker Tag Heuer has been named the official timekeeper and watch of HSBC World Rugby Seven Series 2016-2017. Tag Heuer’s appointment marks the first time a luxury watchmaker or brand has entered the world of Rugby Sevens, a tournament held on five continents.  All 16 involved teams will…

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