Extremely Wealthy
The attributes of ultra-wealthy people that luxury marketers need to know
Marketing to the ultra-wealthy starts with knowing who they really are, says Joanna Lewis of specialist agency Relevance. Here, she outlines recent research findings into this elusive demographic. Marketing to ultra-high net worth individuals (UHNWI), those with a net worth of more than US$30m, requires a highly bespoke approach. But…
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