Luxury
The drive for luxury: Aston Martin Asia's president explains the desire for more
Inside Aston Martin’s polished showroom in Tokyo’s Kita-Aoyama district, decked out with wood paneling, twinkling lights, and plush leather sofas, Gregory Adams explains that the business is less about selling cars and more about selling emotion. After all, luxury isn’t about need. Instead, consumer behavior is driven by “pure emotion…
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Click here to read the full story: The Japan Times