Extremely Wealthy
The Truth Behind Patrón's Tequila Empire
Tequila Patrón, the world’s largest selling super-premium tequila brand, took the world by storm with an absurdly expensive, 100% agave tequila in the 90's when gold, “mixto” tequila was king. In the past decade, Patrón has dominated the category so completely, that with over a thousand competitors in pursuit, the…
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