To Win in China’s Luxury Market Means to Succeed in the World

Many American and European luxury managers still underestimate China. To many, China is just a large market with tremendous opportunity. Logistics is often seen as the primary challenge; thus, they focus on first- (Beijing, Shanghai, Guangzhou) and second-tier cities (Tianjin, Nanjing, Fuzhou, Chengdu, Wuhan), servicing the rest of the country…