Wealth and Asset Management
UBS Courts Millenials With «Vice»
Zurich-based UBS needed an image makeover after it was bailed out by the Swiss government in 2008 following billions in write-downs on illiquid mortgage securities. The Scandinavian marketing magician at the center of its campaign to restore its luster, Johan Jervøe, launched a warm and fuzzy campaign to, in effect,…
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