Wealth and Asset Management
UBS Launches Large-scale Brand Campaign
Switzerland's largest bank drops a global marketing initiative that ties in with its ambitious growth plans. Rather unsurprisingly, Credit Suisse's name is a big no-show, finews.com learns. In April, just a month after Credit Suisse's rescue was announced and well before the takeover was finalized, UBS started to think about…
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Click here to read the full story: Finews.com