‘We will never be Coinbase’: How Pictet WM attracts the next generation of clients
At a time when many wealth managers are cutting back on local personnel, Pictet sees on-the-ground presence as essential in order to be closer to clients. This strategy becomes apparent when you enter the firm’s offices in Zurich, housed in the Leuenhof, a 105-year-old bank building, which the Geneva-headquartered bank…
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