It was a record year for Rolls-Royce Motor Car vehicles, with worldwide sales rising to 3,575 units.
The firm, with sleek saloons favoured by British Prime Ministers and luxury SUVs born of desert and jungle combat, now has factories working around the clock in England, bucking the trend of hard times for European auto-makers.
The 163-year-old business, which counts King Edward VII, Sir Winston Churchill, Sir Lawrence Olivier and Humphrey Bogart among its former clients, was sold by private investors who have owned the brand since 2005.
The super-luxury brands owned by Germany's Volkswagen and BMW groups both posted healthy sales growth in 2012. VW's Bentley announced global growth of 22% year on year to 8,510 cars, following the worldwide dealer count rising 10%, while BMW
Luxury marketers engaged their fans and followers through contests, social sharing, Twitter hashtags and new platforms during the last quarter of 2012.